We’re just back from 5 days in Atlanta, a good trip even
if the market traffic was a little down. The summer markets are never as well
attended as the January show, but our clients were telling us that traffic was off
a little more than normal, although most seemed happy about the business they
were writing.
Lots of great tidbits were being tossed about during the
Surtex/Licensing/Atlanta show trifecta, and of course I miss most of them when
we are busy but managed to snag these:
“We post submission guidelines on the website for a
reason – and you’re not special. Use them.”
- a manufacturer complaining about artists who contact
the art director directly to submit.
“I think this is all the arty stuff, there’s nothing for
us here”
– overheard in our section at the Licensing Expo.
“We used to get six or seven years out of a design, now
we’re lucky if it lasts two.”
- a needlework manufacturer.
“It’s an awesome way to make a life. Every morning you
wake up and the possibilities are endless.”
- in conversation with Billy the Artist.
“If I can take 12 pages out of my magazine advertising I
save 50 grand – and a job.”
- a giftware manufacturer discussing their cutbacks over
the last few years.
“You have to have the attitude of ‘Hey, let’s run this up
the flagpole – and if it doesn’t work, well, here’s another one for you’…”
- agent discussing exhibiting at shows
“I have been in this business for 40 years and absolutely
nothing is the same as it used to be.”
- paper goods manufacturer
“You have to have something relevant to say or you are
wasting everybody’s time.” – in a discussion about artists and social media.
“How about you just do something original instead?” – a comment
about all the Kelly Rae imitators.
“At the end of the day your responsibility is to make a
product that sells.” - an agent re: art licenisng.
“You can have the most fabulous art style in the world,
but you’re dead in the water if it doesn’t speak to people.” – an agent in the
same discussion.
“I’m starting to think collage is the choice for people
that don’t know how to draw.” – an agent commenting on all the copycat products
at the market.
These two (phone conversations) were also overheard at
our booth at the Licensing Expo:
“I’m in Vegas at a show and my wife is worried sick about
the fish, can you go over and check on them for us?”
and… “If you’re calling to bitch I’m not having any
of it today, so don’t bother!”
Amen to that.
I always enjoy your blog posts, Jim. I save them to read until after all my kids and husband are tucked away in bed so I can read them without interruption!
ReplyDeleteThanks for that recap - I like best the comments made by the art licensing agent re: making a product that sells and that speaks to people.
ReplyDeleteThink I'll tape that to the wall...
Spot on! Thanks Jim - good to see you both in Atlanta - glad I missed the major heat! :)
ReplyDeleteJim, you made me laugh out loud! Thanks!
ReplyDeletealways enjoy your posts! Hope to meet you in person one day!
ReplyDeleteThe collage comment killed me. Reminds me of a tv commercial for a graphic design school that said, "And you DON'T have to know how to draw." Is it just me, or is that just crazy?
ReplyDeleteLove the tidbits. Interesting format and insightful. Thank you.
ReplyDelete