A lot of people are telling those coming into art licensing that
this is a business and you need to approach it as a business – but I think you should go even farther…
You are an owner. This is a different experience than
working for somebody, you now work for The Me Company.
You are the receptionist, the first point of contact and
the public face of your company, so plan to look and act like a professional.
You are the marketing officer, so you need to understand
where your products fit – and where they don’t.
You are the production department. Quality with
efficiency is your goal.
You are the CFO, deciding how to apply limited assets to
reap the greatest return while you constantly and realistically assess the
probability of becoming profitable.
You are the sales person, so you need to find, initiate
and follow through with your customer contacts.
You are the operations manager, arranging priorities and
scheduling the work.
You are the quality control officer. Every product is
inspected and flawless before it goes to...
You, the shipping department. Delivering your product as
promised - accurate and on time.
You also have the big job in the big office: you are the CEO,
the Director of Innovation, the Department of Strategic Thinking, so you need
to work with the big picture. Your business will evolve and change constantly, the
markets will shift and what is going to work tomorrow is always a question, and you
have to answer that question. There are very few things on this path that are truly out
of your control, so whatever happens will be your fault. The success or failure
of your company - whichever it is – is whatever you decide to make it. Always.
The sooner you accept that the sooner you can choose
success.
And don't forget to make a fresh pot of coffee before you sweep out the back room...
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