Someone said to me once, about being rejected, “It’s a
lot easier for you guys because you are agents and you really don’t care.” Aw,
come on, I’m not THAT mean! While it’s true we have grown some pretty thick
skin over the years, we really do care about the art, the concepts and the designers,
however to thrive we have learned to put those "no's" behind us and to keep on movin’. It’s
a great business to be in but that comment got me thinking about all those
other “things” that pop up… the things that are not all wine and roses, like…
(cue the blurry dream sequence)
Trying to explain to our licensee that yes, we had
submitted that same design to their competitor, but no, we did NOT give them
permission to manufacture something with it…
Reviewing a portfolio that is filled with perfectly
presented but awful designs and knowing that 1) they worked their tail off
creating it, and 2) then paid somebody to teach them how to present it…
Going back to the artist with yet another change request,
or worse, going back to the client with a refusal to change it – all the while knowing
that either one is going to kill the project…
Learning that your favorite product director has left a
company and is now replaced by one from another company – one who would never
give you the time of day…
Having to tell an artist that the client has changed
their mind and now they are not going forward, even after the many requested changes….
Explaining that we really do need more new concepts from you even
though (actually because) we have not been able to license the ones we already
have…
Not having a ready explanation for why, since the other
five submissions to this client did not go anywhere, you should submit something new the sixth time…
Not being able to explain why the best license we ever
signed for you only paid royalties for one quarter…
Having to end a designer/agency relationship when you
really like them as a person but the professional part of the relationship is just
not working out…
Seeing the full header on a big client’s Design Call
email because they forgot to BCC everyone, and counting 67 competitors… and
worse yet, knowing that they send those emails out in batches so there are actually
many more…
Looking at the trade show invoice and wondering how 35.00
a square foot is now 50.00 a square foot, and also wondering if you actually
get any ROI from it…
Looking at every design you see through Licensing Goggles
– which can really take some of the fun out of art fairs, galleries, others
people’s walls and shopping...
These are just a few of the situations that tend to make us squirm - but I’m not
whining here, just giving you a peek over the neighbor’s fence at the
dandelions. Every biz has it’s up and down moments, however, when all is said
product licensing is a career with lots of rewarding moments - regardless of which side of
the fence you are on.
Just don't ask me to make two of these calls in a row!
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