I just received a really cool new set of designs from one
of our artists, something that I had not seen before – she took a whimsical … wait
a minute, I can’t tell you because it IS new and fresh. Several client names
immediately popped into my head who are candidates for this, so as I am planning
to send it out I am thinking “what can she do next”…
We launched a new property called Life Is Country™ and
the licenses are continuing to stack up nicely. We had just made a great deal
for an apparel line and were having a celebratory glass of wine on the lanai
when we caught ourselves talking about Now What… as in which of our artists has
the next big thing ready to launch? Seriously, it’s what we do (some people
might suggest that’s a lack of focus but what do they know).
A fine artist may spend months on a painting getting
every highlight and every brushstroke just right, but in our business you will
be hurrying to finish a set of (cards – ornaments – figurines – tableware –
take your pick…) so you can get to work sketching on that new set of (cards –
ornaments – figurines – tableware) that you were thinking about while working
on the previous ones. Not you? It’s the nature of the art licensing biz, and to
make a career of it you will need to be thinking several steps ahead. I know
successful artists in this field that plan their year in advance with lists of
categories and products they intend to work on, and then methodically work down
the list in between client requests. They always have an answer for Now What
(and a portfolio full of new art).
The forums are active with people asking questions about
Surtex and what they should be doing, how they should be setting up this or
that. Sure, it’s an exciting time getting prepared, but I can guarantee you
that most of the experienced people in this business have left Surtex planning in
the dust already, they might be tying up a few logistical loose ends but most are
looking far past it and thinking Now What…
So what are you going to do next?
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